“Music produces a kind of pleasure which human nature cannot do without.”
― Confucius, The Book of Rites
Music plays an important role in our life. For most of us, music is more than just a fleeting entertainment: it is a source of pleasure and emotions, it lifts our heart, elevates our soul and makes us feel alive.
Sadly, the vast majority of people have a rather poor connection to music as an art:
Today’s music choice is so vast and the techniques to play music are evolving so fast that listening to good music is like finding a needle in a haystack.
Moreover, most of us live a fast paced life, hence we do not have time to search for new music by ourselves.
As a result, most of us rely on mainstream medias (radios, music streaming services, etc) to select music for us. Did you know that mainstream medias only broadcast 4% of the music available? When you know that, it is no wonder people often complain about hearing the same tunes over and over again.
And finally, even if we find a great music track, most of us will listen to it in digitally compressed format with a mediocre sound system that only renders 20% of the track’s musical nuances.
For all these reasons, most people can hear music but they cannot really listen to it.
Furthermore, most artists today only use digital recording and mixing tools, which are very convenient but often lack of the substance and persona only analog tools can provide.
We are a high-fidelity music studio based in Shanghai, China.
Our mission is to enable people to experience recorded music as an art.
Our work consists in bringing back to life the physical, intellectual, and emotional dimensions of recorded Music, for an audience in search of meaning, of originality and of relevance.
To fulfill this mission, we have chosen to specialize in 4 activities:
Recording open reel tapes, as they are for us the ultimate medium for recorded music
Organizing immersive sound experiences so people can discover recorded music in 3 dimensions
Offering services and products related to reel to reel tape machines
Promoting analog sound through high quality projects with our partners